Discover Dominica Authority participated in a recently held Diaspora engagement event, as well as the Boston Globe Travel Show in Boston from February 7 – 9, 2014.
These initiatives, which form part of the destination’s marketing plan, fostered greater collaboration with the Dominican community residing in Boston, as well as increased awareness of the destination largely known as a haven for nature, culture and adventure.
Through the Diaspora engagement event, Discover Dominica Authority, along with approximately 25 members of the Dominican Diaspora in Boston, members from the Dominica Boston Cultural Performers, Dominica Independence Association and Dominica Heritage Society, were able to meet to discuss opportunities for their members and the Authority to partner on future activities and initiatives. This will assist in positioning Dominica’s tourism products and services more effectively, while ensuring that one consistent message is provided.
Discover Dominica Authority continues to maximize all resources at its disposal towards developing the tourism sector to ensure effective collaboration as the industry strives to attain the goal of 7% growth in order to attract 90,000 visitors to Dominica by 2015. The Authority’s Head of Marketing, Nikima Royer Jno. Baptiste, urged the group “to become ambassadors for Dominica. Nobody knows the Dominican story better than Dominicans. Invite your friends and colleagues to experience the unique Dominican nature, culture, and adventure. Bring a friend when coming home.”
During the course of the weekend, Dominica was also represented at the Boston Globe Travel Show where Mrs. Jno. Baptiste and members of the Dominican Diaspora assisted in manning the booth in full national wear as well as engaging members of the trade, media, and the public, inviting them to experience the Nature Island of Dominica.
“During the course of the show, it was warming to meet persons that had recently been to Dominica, those that will be visiting in the future, as well as those that have Dominica on the top of their list,” said Mrs. Jno. Baptiste. “Boston has definitely demonstrated its potential for growth in assisting us to attain our increased visitation goals.”
Following up from the mission, Discover Dominica Authority will be meeting with Caribbean Tourism Organization (CTO) in New York, Know Your Culture in New Jersey, as well as participating in the Toronto Outdoor and Adventure Show prior.